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Why advertise online?

In the sophisticated Indian media market, smart consumers expect retailers to have an online presence. There were 27,408,000 Indians online in September 2012, and 89% of them (24,282,000) visited News and Information sites. This category has seen a 5% increase over July 2011. Newspaper websites (a sub-category of News and Information) had almost 17 million unique visitors in September 2012, spending an average of 36 minutes per visitor on newspaper sites.

(Source: comScore, Inc., Total India, All Locations, September 2012)



Brand Association – Associate your brand with credible editorial content from a trusted consumer brand, Studies show that visitors to websites are more likely to trust advertising from newspaper websites than from other websites. A recent study from the Online Publisher’s Association confirms that ads on content websites tend to out-perform ads that run on portal sites and online ad networks – “Ads placed on content sites raise brand favorability and purchase intent significantly more than ads run on portals. Ads placed on content sites provide double the brand favorability and purchase intent than advertising placed within ad networks.” (Source: OPA – “Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites,” Aug/08).

Affluent Audience – offers the ability to connect with a loyal, desirable and engaged audience. They are young, well-educated and internet savvy.

Guaranteed Audience – Campaigns on are purchased as a guaranteed number of impressions versus the projected audiences presented by virtually all other advertising mediums.

Reach Consumers 24/7 – Let the consumer decide when it is convenient for them to engage with your business.

Targeting – Campaigns can be purchased to reach a mass audience by incorporating other sites within the Postmedia network or can be highly specific in their targeting parameters to reach niche audiences (ie. content, geographic, time of day, domain, etc.).

Measurable Results – campaigns are served by a third party, DoubleClick (owned by Google), who provides detailed performance reports on all campaigns. Use the reports to verify campaign delivery, track campaign effectiveness or to test different creatives, product offers or targeting parameters to see which generate the best results.

Unbeatable Value – With a wide range of standard products to offer in addition to a variety of custom opportunities, can accommodate virtually any budget. All campaigns include ad serving costs, detailed performance reports and unparalleled creative courtesy of our award-winning Design team.

Customer Service – Your time is limited. We offer local, hands-on account executives here to help you every step of the way, as well as a support team of Digital Specialists who will help execute the best online advertising campaign for your budget. reach truly has become an audience you can not afford to miss! reached 917,000 unique visitors and generated 18,011,372 million page views in September 2012!

(Sources: comScore Media Metrix, Total Canada, All Locations, Adobe SiteCatalyst, September 2012)
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